If you listen to companies that advertise on TV, Christmas starts the day after Boxing Day. If you listen to traditionalists, maybe it starts with advent on the 1 December. And if you listen to kids, it starts as soon as humanly possible.
Christmas for me starts when the Finnish and Norwegian churches in London open their doors for their annual Christmas fair, and the Scandi Market sets up shop just outside. It's always at the end of November, and it's the earliest I can even begin thinking about Christmas.
If you're looking for a lovely way to fire the starter's gun on the festive season, then getting down to Albion Street for the Scandi Market is the way to do it. There's sparkly lights, traditional decorations, stalls selling mulled wine and seasonal bits and pieces. I've been going there for almost as many years as I've been in London, and it's been gratifying to see how many more vegan options there are now than I when I started visiting.
I think for the first time, the Scandi Market had a wholly vegan stall: the CaribSwede Vegan Bakery.
On its website, the CaribSwede Vegan Bakery says it offers Swedish bakes with Caribbean flavours, and that's what we got a taste of when we visited the stall.
For anyone after a straight Swedish bake, there were berry mazarins too, but having tried the mango version, I know which one I'll be going for if I get a chance again.
There were also Swedish classics on sale, including cardamom and cinnamon buns:
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